Somos Mais: Redefining ANF's Identity
Client
Farmácias Portuguesas
Industry
Health & Pharmacy
Disciplines
Digital Design
Editorial
Havas Design Team
Alexandre Mendes [Creative Director]
Pedro Baptista [Copywriter]
Margarida Mello [Designer]
Matilde Ribeirinho [Account Management]
Project Overview
We reimagined ANF's visual and verbal identity to align with its mission of being more than just a pharmacy. For their 2024 Plano de Atividade e Orçamento, we developed a graphic proposal centered around the "Somos Mais" (We Are More) concept, highlighting growth, proximity, trust, and innovation in healthcare.
Key Visual & Concept
Concept
"Somos Mais" embodies ANF's ambition to provide more opportunities, care, and trust to its customers.
Visual Identity
The “+” symbol from the ANF logo became central, representing growth and closer connections.
Design Language
A flexible grid system and dynamic patterns, adaptable with institutional images, reinforced the brand’s expansion and presence.
Narrative
"Somos Mais" (We Are More) reflects core values:
More Proximity: Closer healthcare connections.
More Opportunities: Accessible innovative solutions.
More Unity: Stronger relationships within and with customers.
More Trust: Establishing ANF as a trusted partner.
More Future: Preparing for long-term growth and impact.
[next project]
Somos Mais: Redefining ANF's Identity
Client
Farmácias Portuguesas
Industry
Health & Pharmacy
Disciplines
Digital Design
Editorial
Havas Design Team
Alexandre Mendes [Creative Director]
Pedro Baptista [Copywriter]
Margarida Mello [Designer]
Matilde Ribeirinho [Account Management]
Project Overview
We reimagined ANF's visual and verbal identity to align with its mission of being more than just a pharmacy. For their 2024 Plano de Atividade e Orçamento, we developed a graphic proposal centered around the "Somos Mais" (We Are More) concept, highlighting growth, proximity, trust, and innovation in healthcare.
Key Visual & Concept
Concept
"Somos Mais" embodies ANF's ambition to provide more opportunities, care, and trust to its customers.
Visual Identity
The “+” symbol from the ANF logo became central, representing growth and closer connections.
Design Language
A flexible grid system and dynamic patterns, adaptable with institutional images, reinforced the brand’s expansion and presence.
Narrative
"Somos Mais" (We Are More) reflects core values:
More Proximity: Closer healthcare connections.
More Opportunities: Accessible innovative solutions.
More Unity: Stronger relationships within and with customers.
More Trust: Establishing ANF as a trusted partner.
More Future: Preparing for long-term growth and impact.
[next project]